![]() Word clouds are a great starting point when analyzing qualitative data, to see which topics are mentioned most often.Ĭreating a word cloud from a series of survey responses, for example, can help you detect relevant themes and pain points. ![]() However, while quantitative data (like stars, likes, NPS scores, or yes-no questions) are easy to process, qualitative data (such as open-ended responses) requires more effort. Surveys, product reviews, and social media are just some examples of customer feedback that businesses collect. Let’s take a look at how businesses are using word cloud generators: Analyzing Customer FeedbackĬustomer feedback allows companies to understand what clients like and dislike about their products. ![]() Not only are they visually attractive, but they also provide quick insights to help you identify trends and patterns, and compare the main words in different qualitative datasets. ![]() You can create word clouds from all types of text, including tweets, product reviews, and excel data. ![]()
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